CAMPAIGN

PROJECT GOALS

Create a fictional commercial TV ad for a well-known company in Sweden. Taking into account the short amount of time and the broad target group segments. 

CONCEPT/DESIGN PROCESS

The main goal and purpose of this campaign was to creat some buzz and brand awareness. I also wanted to engage the audience and catch as many people as possible by both reminding and introducing a wellknown Swedish "accent" - rövarspråket.