COFFEE

DESIGN

PROJECT GOALS

Making a flat design layout for a coffee pouch presented by Panduro Hobby, focusing on simplicity and coherrency to their brand identity. Brand values such as playfulness, fun and creativity needed to be implemented within the shapes and the design.

CONCEPT/DESIGN PROCESS

In this project I tweaked Panduro´s identity pattern into symbols and icons related to coffee. In order to get an organic feeling, I used textures as paper and handwritten elements to make it more organic and humble.