CAMPAIGN

PROJECT GOALS

Create a fully covered campaign on how to get young adults to start wearing condoms. The idea is targeting the youths in a humouristic way - using there language and jargon.

CONCEPT/DESIGN PROCESS

II wanted to make a sexy and bold statement and take away the "elephant in the room" and play down to feeling and actions around sex and condoms. 

The campaign is comprehensive and has been applied to a film, animations, posters, package design, web design, app design, SoMe material among some, check it out!