FOLKETS

PARK

MALMÖ

PROJECT GOALS

To illustrate the new baby-bear on the new ice skate for Folkets park Malmö. All for the new launch of the 2022 "Vinterdröm" and apply the new layout to several formats and expressions - both printed and digital (Clear channel ads in Malmö, FB, IG etc).

CONCEPT/DESIGN PROCESS

I wanted to achieve a similar feeling to the existing design/illustration, adding some playfulness to the artwork but yet illustrate the new attraction - the ice skate, having in mind the sculptors vision of the bear family.